Tuesday, September 10, 2019
Management & Organisation Theory Essay Example | Topics and Well Written Essays - 3250 words
Management & Organisation Theory - Essay Example The 20th century has observed an insurgency in the theories of management ranging from scientific management theory to contingency theory (Hartman, n.d). The management theory prevailing today is the consequence of the extraordinary efforts of several people (Koontz and OÃ¢â¬â¢Donnell, 1984). The management and organization theories are employed to help boost the productivity of the organization and also its service quality (Dibben et al, n.d.). Managers make use of various theories depending on their workplace, function, and workforce (Walonick, 1993). The case here is about LÃ¢â¬â¢Oreal products which have been circulated in Thailand during the early fifties by the neighboring agents. It is the biggest beauty and cosmetics products Company. In Thailand, the main challenge for LÃ¢â¬â¢Oreal has been the consequence of the Asian Crisis of 1997 triggered by an undue investment of fixed asset. It has primarily targeted the women between the age group of 20-44 years. Thai customers who frequently bought the products of LÃ¢â¬â¢Oreal were situated in urban regions of Thailand and Greater Bangkok. The overall business of the company ranks number four in terms of Thai beauty industry turnover. The main competitors were Unilever and Procter & Gamble who were main players in non-beauty and beauty sections such as personal hygiene, food, and detergent, whereas, LÃ¢â¬â¢Oreal focused only on the beauty industry. At present LÃ¢â¬â¢Oreal offers itÃ¢â¬â¢s following products in the Netherlands such as Recital and Plenitude under the brand name of LÃ¢â¬â¢Oreal and Ambre Solaire under the brand name of Garnier Institute (Ubalt, n.d). The main purpose of this paper is to utilize suitable theories and models of management and organization in the context of LÃ¢â¬â¢Oreal.